Flat Iron Soho, located at 17 Beak Street in the heart of London’s vibrant Soho district, is a renowned steakhouse celebrated for its simplicity and quality. The restaurant specializes in serving the flat iron steak, a lesser-known cut of beef that is both tender and flavorful. This focus on a single dish allows Flat Iron to perfect its preparation, offering diners a consistently excellent experience. The steak is typically served medium-rare, accompanied by a small cleaver instead of a traditional knife, which has become a signature touch of the restaurant.
The origins of Flat Iron trace back to 2012 when it began as a pop-up above The Owl and Pussycat pub in Shoreditch. Its success as a temporary venture led to the opening of its first permanent location in Soho later that year. The restaurant’s founder, Charlie Carroll, envisioned a place where high-quality steak could be made accessible to everyone at an affordable price. This vision has been a cornerstone of Flat Iron’s appeal, with its concise menu and reasonable pricing drawing in both locals and tourists alike.
The dining experience at Flat Iron Soho is designed to be straightforward yet memorable. The menu is intentionally minimalistic, focusing on the flat iron steak as the centerpiece, with a selection of sides such as beef dripping chips, creamed spinach, and bone marrow mash. The restaurant also offers complimentary popcorn as a pre-meal snack, adding a playful touch to the experience. The decor is trendy yet understated, featuring rustic wooden tables and warm lighting that create a cozy and inviting atmosphere. Despite its no-reservations policy, the restaurant’s popularity often results in queues, but the efficient service ensures a smooth turnover of tables.
Flat Iron Soho has received widespread acclaim for its value-for-money proposition and the quality of its food. While some diners note that the portion sizes can be modest, the affordability and taste more than compensate. The restaurant has also expanded its footprint beyond Soho, with additional locations in London and other cities, but the Soho branch remains a flagship destination for steak enthusiasts. Whether you’re a seasoned steak lover or simply looking for a casual yet high-quality dining experience, Flat Iron Soho offers a unique and satisfying option in London’s bustling culinary scene.