Annabel's, Mayfair

Annabel’s, established in 1963 by Mark Birley in London’s Mayfair, is one of the world’s most exclusive private members’ clubs. Originally located at 44 Berkeley Square, it moved to its current address at 46 Berkeley Square in 2018, occupying a Georgian townhouse reimagined with opulent interiors by designer Martin Brudnizki. The club blends historic charm with modern extravagance, featuring themed decor like hand-painted murals, chandeliers from Audrey Hepburn’s films, and seasonal displays that transform its entrance into a whimsical wonderland. Renowned for hosting royalty, celebrities, and social elites—including Queen Elizabeth II, who famously ordered a gin martini here in 2003—Annabel’s remains a symbol of British high society.

Annabel’s offers a diverse culinary experience across its multiple dining venues. The club’s restaurants include The Japanese, serving refined dishes like Grilled Wagyu Sirloin and Tuna Tataki, and a Mexican-inspired eatery featuring eel on corn cake and avocado with green-bean tahini. The menu emphasizes fresh, high-quality ingredients, blending international cuisines with British sophistication. Signature cocktails, such as the Judith (a cognac-based drink with gold accents), and rare beverages like Yamazaki 55 whisky, complement the dining experience.

The ambiance at Annabel’s is a maximalist feast for the senses. The interiors feature velvet banquettes, tropical-themed bars, and a basement nightclub adorned with jungle motifs. Members enjoy access to a garden terrace, private dining rooms, and seasonal events like the Gustav Klimt-themed reopening in 2021, which showcased gold-leaf art installations. The club also enforces a strict yet modernized dress code curated by Derek Blasberg, allowing denim and sneakers but prohibiting distressed clothing or sportswear.

As a private members’ club, Annabel’s prioritizes discretion and exclusivity. Membership grants access to networking opportunities with global leaders and celebrities, though non-members may attend select events. Amenities include a gaming room, 24/7 service, and pet-friendly policies (dogs allowed until 6 PM). Its reputation as a “grand dame of Mayfair” stems from its blend of timeless elegance, cutting-edge design, and unparalleled service, making it a destination for those seeking luxury and social prestige.